Social Media & Customer / Free Tools vs. Enterprise Tools - 550 Words

Social Media & the Customer/ Free Tools vs. Enterprise Tools (Essay Sample) Content: Social Media and Customer-Relationship Management[Name of the Student][Name of the Institution]Social Media and Customer-Relationship ManagementDiscussion à ¢Ã¢â€š ¬ ISocial Media for Customer Service, Customer Retention, Customer ReturnPresence on Platforms where Brand is PopularIdentifying areas or platforms where resource allocation is essential is the first challenge every brand experience on social media. Business assign their customer service team on platforms that have majority target audience engaged. Most business tend to deploy their customer service teams on Facebook to address concerns and retention purposes (Kaye, 2013). Evidence for customer retention tactic on social media, Samsung Canada sent a personalized phone to a customer after his artwork went viral (Haines, 2015).Giving Customers an Up-close Brand ExperienceBrands such as Google Authorship assisted customers towards time-effectiveness and avoidance of phone menu. The businesses use social medi a to gather issues and concerns from customers and provide prompt answers. Moreover, brands use to give time to customers so they can think and evaluate their response (Moore, 2013). Precisely, businesses tend to humanize communication rather brand for holding customers strongly (DeMers, 2014).Transparency in ConversationsAnother tactic businesses use for customer retention through social media is accessible and live conversations. Customers need brands to listen when they are unsatisfied with service or product itself. Hence, businesses use social media as a decorum that provides customers an opportunity to raise voice and address them promptly. During the conversation, other customers have an opportunity to read and evaluate entire conversation. Nike assisted a confused customer with his order ID in minimal time, which increased loyalty for long-term (Haines, 2015).Social Media Campaigns on FacebookThe campaigns on Facebook are very interesting and effective for customer retention . Businesses such as Victoriaà ¢Ã¢â€š ¬s Secrets tend to acknowledge customersà ¢Ã¢â€š ¬ visits on Facebook page and provide them discount codes for next visit. With employees, rewarding and motivating customers are equally essential to earn their loyalty towards brands.Discussion à ¢Ã¢â€š ¬ IIPros Cons of Enterprise Social Media Measurement ToolsEnterprise Social Media Measurement (E-SMM) Tools refer to licensed tools and platforms that assist brands for Social Media Monitoring and developing marketing strategies online (Peyton, 2013). The advantages are as follows: * Determine specific objectives to measure * Budget allocation * Competition analysis * ReachThe drawbacks of E-SMM are * Costly * Require specialists for appropriate operationsOn contrary, Free Social Media Measurement (F-SMM) Tools are platforms that perform similar function as E-SMM but without practical charges. There are zero requirements of licenses to conduct brand evaluations and generating results for marke ting strategy.The advantages of F-SMM are: * Applications such as Cyfe and Quintly allow businesses to develop social media targets and contrast them with competitors. * Can be used by non-specialized person * Cost-effectiveThe limitations are: * Minimal storage capacity * Options are not wider or accessible that E-SMM * Provide basic options to users for analysisIn personal opinion, businesses can run a program on social media successfully using F-SMM in following ways: * Tracking every actions and comments of visitors make them customers. As evidence, Starbucks allow customers to share ideas and t...